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Black Urea test crop

Launch™

Launch® is a liquid Bio-Coating to make Black Urea® and Black DAP™.  It is a Patented innovation that has a positive effect on the stabilisation of nitrogen and phosphorus in varying soil conditions.

canola crop

Nitrogen Use Efficiency (NUE)

Nitrogen use efficiency is the corner stone of food production, and meeting food demand of a growing population while ensuring reduced environmental impacts now and into the future.

These goals need to be met within an economic sustainability framework for farmers - you cannot have without the other. 

Many processes to improve NUE come at added cost to farmers. Launch® is the only coating/additive to Nitrogen granular and liquid fertilisers that meet the food production, environmental and economic goals - its The Sustainable NUE.  

grapes in a vineyard

Sustainable Nitrogen Supply

Launch® is a complexed organic concentrate containing humates, plant extracts, non-ionic surfactants, bio-stimulants and other proprietary ingredients to promote nutrient cycling and increase plant production.

Added as a coating to granular fertilizers making Black Urea® and Black DAP®.  Launch® creates a sustainable nitrogen supply for all crops, protects the environment and is economically beneficial for farmers.

sorghum crop

Creating Fertiliser Innovation

Launch® is composed on a base of long chain organic polymeric polyhydroxl acids. These compounds owe their activity to numerous highly reactive carboxyl and hydroxyl groups. These compounds are colloidal in nature and are extremely hydrophilic. They are generally classed as tetrabasic anions with an extremely high pH dependent exchange capacity. 

The effectiveness of these compounds as a nutrition catalyst is attributed to their enhancement of ion transfer, their enhancement of cell wall permeability, and their ability to stimulate microbial activity.

fruit orchard in flower

Your Benefits

  • A combination of chemistries to hold nutrients in more useful forms and promotes their uptake and utilisation by the plant.

  • Reduced waste and losses through volatilisation, leaching, and demineralisation increases gross margins.

  • Greater biological activity in the soil promotes availability of both target and other tied up nutrients in the soil.

  • Improved nutrient cycling reduces input costs through efficiency.

Man in pivot paddock

The Future Of Sustainable NUE

The Losses


An estimated 108 Tg of Nitrogen is lost from the soil each year due to:

  • N loss in the form of ammonia NH3 volatilization (ca. 11% of N-fertilizer application),

  • Runoff and leaching (ca. 24% of N-fertilizer application),

  • Nitrous oxide N2O emission (1% of N-fertilizer application). 

 

Upon introduction into the soil, nitrogen fertilizers like urea undergo a series of transformations involving urea hydrolysis, nitrification, and denitrification, with resulting nitrates (NO3–) being partially lost to aquatic ecosystems due to leaching and runoff.

In a Perfect Soil - (This is what should happen)

In agro-ecosystems, rhizosphere exudates play a crucial role

in managing the nitrogen cycle, enabling underground chemical

interactions between plants and soil microbes. 

Nitrogen emissions can be mitigated by specific rhizosphere

exudates from roots and microorganisms:

  • Release of biological nitrification inhibitors (BNIs) by plants

  • Secretion of biological denitrification inhibitors (BDIs) that slow

down nitrification and denitrification and urea hydrolysis

  • Microorganisms-based chemical signaling facilitating the

processes

  • Release of biological denitrification promoters (BDPs) from

roots and microbes (aquatic ecosystems) to enhance N removal via denitrification

What About In Not So Perfect Soils

The above shows us how soil biology in high carbon, high biologically active & balanced soils should control nitrogen cycles. But in old, tired Australian soils this cycle is unbalanced and rarely seen, and losses happen quickly.
So how do we improve it?

There are the chemical coatings on urea which inhibit specific aspects of this natural nitrogen cycle by killing certain microbial species for a set period. Their are urease inhibitors, nitrification and denitrification inhibitors, and then there are physical inhibitors.  These are inhibitors that generally last for a set period and do an ok job for that period, but once the coating has run out, the nitrogen is then back to an unbalanced cycle, where more is lost as the above explains.

Launch® has been designed with the ability to hold nitrogen in the more stable form, ammonium, for longer whilst enhancing a balanced microbial cycle micro zone for nitrogen storage around a granule or with a liquid nitrogen.

Unlike chemical inhibitors, Launch® enhances the natural biological cycle in the micro zone instead of trying to inhibit/kill it, and it has no set period of stability as it is always in contact, bound with the nitrogen, whether it be a granule or once dissolved into the soil. This unique aspect of Launch® offers two very distinct advantages for farmers...

  1. Due to its unique process of stabilisation of nitrogen, Launch® is the only coating that reduces environmental losses by up to 25-30%, (not stopping, but reducing) enabling nitrogen products to be applied at 25% - 30% less than normal practice for the same yield and quality results.  As a result farmers reduce their nitrogen costs per hectare and can reduce their CO2e footprint also by 25%-30%.

  2. It makes Launch® the only singular coating that can be added to Urea, DAP, liquid urea, UAN and Anhydrous Ammonia for nitrogen stabilisation through the reduction of environmental losses. 

 

Diagram showing nitrogen emissions in the environment
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